On a day, not so far ago
Pricing strategy
When the first shops appeared on the Internet, the price charged for products was not affected in principle. It was the same thing as before: a number, based on some calculus, and set to be more or less permanent. A price was still supposed to generate revenues to cover expenses for advertising and public relations.
Later on, shops appeared where the price was connected to user action, for example in the form of votes, or visits to the site. An example would be good here. I searched for one in my bookmarks, but couldn't find an example I was thinking of. Anyways, these cases of flexible, interactive pricing are still rare and often framed as an event, and not as a permanent pricing strategy.
What if flexible pricing had been there on day one, when the first shops appeared on the Internet? Look at my flexible pricing scheme. It was not hard to implement and is easy to administer. I believe this should be the norm for shops on the Internet, rather than the exception. ...(continue reading at the Shufflesome Blog)
Published: August 10, 2008
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